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Japanese Schoolgirl Confidential: How Teenage Girls Made a Nation Cool |  | Author: Brian Ashcraft
Creator: Shoko Ueda
Publisher: Kodansha International
Category: Book
List Price: $16.95
Buy New: $10.16
as of 9/9/2010 03:45 CDT details
You Save: $6.79 (40%)
New (31) Used (11) from $9.95
Seller: thermite-media
Rating:  3 reviews
Sales Rank: 5,945
Media: Paperback
Edition: 1
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.4 x 5.3 x 0.6
ISBN: 4770031157
Dewey Decimal Number: 305.23520952
EAN: 9784770031150
ASIN: 4770031157
Publication Date: August 1, 2010
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9784770031150 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
From manga and anime to movies, magazines, video games, advertising and music, Japanese schoolgirls are everywhere. For years, schoolgirls have shown up in internationally popular anime such as Sailor Moon, The Melancholy of Haruhi Suzumiya, and Blood: The Last Vampire. Films such as Battle Royale inspired Quentin Tarantino to include a fighting schoolgirl in Kill Bill; and recently, Rinko Kikuchi received an Oscar nomination for her role as a schoolgirl in the film Babel. There are schoolgirl characters in video games such as Street Fighter. And the "Japanese Schoolgirl Watch" column in Wired magazine has long kept an eye on the trends emerging among these stylish teens. In effect, the Japanese schoolgirl has all but replaced the "geisha-girl" as Japan's new female icon.
Brian Ashcraft, the author of Arcade Mania!, and his sidekick, Shoko Ueda, take the reader beneath the surface to discover the secrets of this iconic figure. By talking to Japanese women, including former and current J-pop idols, well-known actresses, models, writers, and artists -- along with film directors, historians and marketers -- the authors reveal the true story behind Japan's obsession with schoolgirls and answer such burning questions as:
· Where did the sailor-style uniform come from?
· How did the Japanese schoolgirl develop into a brand that can be used to sell anything from kimchi to insurance?
· Why have Japanese schoolgirls become such a symbol of girl power?
· And, most importantly, why are they so very, very cool?
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| Customer Reviews:
Kawaii! Japanese Schoolgirl Confidential Review July 7, 2010
Bryan M
20 out of 22 found this review helpful
After plowing through Brian Ashcraft's last book covering Japan's still thriving arcade scene, I was craving more work from the Kotaku editor. I was surprised at first that his next published work would be covering Japanese schoolgirls, but somehow knew it would be another compelling read. I quickly hit "pre-order" on Amazon.com and waited patiently for the fateful day I would find it laying on my doorstep.
Brian's newest book titled "Japanese Schoolgirl Confidential: How teenage girls made a nation cool" is an eight chapter non-stop page turner that takes you through the many types of Japanese schoolgirls and describes how the style has been an influence on Japan since the late 1800s.
Jumping between the schoolgirl's types, you will read about their roles as idols, rock musicians, actresses and influence on anime and videogames. They are super heroes of Japan, students by day and role models by night. There is no doubt that their influence even stretches outside of Japan, seeing how Quentin Tarantino casted Chiaki Kuriyama in Kill Bill. A certain level of sexiness mixed with power seems to be what causes everyone around the world to look. Companies will run their entire business solely focused on marketing to the Japanese schoolgirls. It's something that will never go away, yet will always be ever-changing.
Brian Ashcraft and his wife, Shoko Ueda, give the most comprehensive look at the girls that have shaped Japan. Whether you have interests in Japan's history, a love for videogames, or are an anime otaku, this book will definitely keep your eyes glued to the pages.
Sugoi! September 8, 2010
CheapyD (Tokyo)
12 out of 13 found this review helpful
Watch Video Here: http://www.amazon.com/review/R4CN5LT8VFYJ3 Check out my video review!
Informative, Fun, and Full of Music, Art, and Anime Suggestions! August 24, 2010
Chelsea Buckner (Knoxville, TN)
3 out of 3 found this review helpful
As an anime fan and as a person interested in Japanese culture I was excited when I stumbled across Ashcraft's book at my local Borders. At first glance I thought it would be a regular novel but was both intriqued and shocked to find the book litered with photographs and pictures. The book even has a soft cover sleve which is usually exclusive to paperback books from Japan. I immediately picked it up.
The novel covers eight chapters. The first is dedicated to the origin of the schoolgirl's sailor suit with tidbits on the sailor suit's effect on Japanese culture woven in. You'll learn old customs like taking a boy's second button from the top to current fads like gluing loose socks to yourself.
The second chapter covers idol worship and music. Thanks to this chapter I've discovered new Japanese music that I would have otherwise never heard of. You'll learn about different super groups and music featuring information on AKB48, Momoe Yamaguchi, Masako Mori, Junko Sakurada, Tsukasa Ito, Seiko Matsuda, Scandal, Jurian Beat Crisis, Onyanko Club, and Morning Musume.
The third chapter covers movies. You'll learn about the influence of the school girl on both western cinema (Kill Bill and Babel) as well as eastern cinema (Kite, Battle Royale). In particular the section goes into depth on the school girl movies of the seventies and their use of school girls as catalysts into fantasy both sexual and horrorific.
The fourth chapter covers shopping and how school girls form the bulk of Japanese buying power. You'll learn how items like the pager and the cell phone were popularized by the school girl and how the school girl's lack of interest can swiftly execute a fad (such as the Tamagotchi).
The fifth chapter covers magazines and fashion. You'll learn about the infamous Kogals of the nineties and their effect on helping women escape from stereotype and form their own individual styles. You'll also learn about the fashion magazine Egg and it's use as a forum for Japanese schoolgirls before the age of the internet.
The sixth chapter covers art. As expected you'll learn about the school girl's influence on art with samples from Rin Nadeshico, Noriko Yamaguchi, Motoyuki Kobayashi and others.
The seventh chapter covers video games. You'll learn about the infamous Japanese dating sims, as well as visual novels. Many of these games and visual novels have since become anime, such as To Heart, Kanon, and Clannad.
The eight chapter covers anime and manga. You'll learn about the evolution of the school girl in manga from the high school teen (Peach Girl) to magical girl (Sailor Moon) to mecha controling saviors (Neon Genesis Evangelion).
Japanese School Girl Confidential is a must buy for anyone remotely interested in anything involving Japanese culture. Though I bought the book mainly for its chapters on music, movies, games, and anime the other chapters were just as immersing and informative. It may be a quick read but the information you'll gain is well worth the money!
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